Boost brand engagement and education via talkhealth support programmes
Results from our December members survey clearly showed that lots of our members like to set health intentions in the new year. Whether it’s adopting better habits with food, sticking to their health plan more carefully or taking up a new exercise they love to kick the year off right. However, we know that sometimes, they don’t know where to start.
That’s where our support programmes come in. The courses are great resources that provide diverse and actionable education about specific areas of healthcare. The courses, which run for up to 20 weeks, consist of weekly email PDFs that are jam-packed full of expert advice.
We love to work with health brands on updating, reworking and making our programmes more exciting. Not only are the programmes a great way for you to increase awareness of your brand (via brand imagery and logos across sponsored programmes) but they are also a great way for you to reach a specialised and engaged audience. What’s more, there is loads of opportunity for you to increase product use via our support programme trial and review campaigns.
We are currently working with Emma: The Sleep Company on our mysleep support programme:
Lots more people are finding it difficult to sleep these days thanks to the way the Covid-19 pandemic has affected their lives. From changing daily routines to more screen time, this course helps people to break bad habits that might have become the norm over the last two years.
Knowing that more of our members need our help when it comes to sleep, we are working with Emma to revamp the mysleep programme and offer the talkhealth community new health opportunities. Throughout our partnership, we have executed giveaways and driven traffic to the brand’s site via discount codes. Together we have worked on educational content that not only sits across the programme but also features in articles and webinars.
Interested in sponsoring a support programme? Here is a round-up of some of our best-performing ones:
Around 48% of people report that they have drier skin in winter. Thanks to the drop in temperature, less moisture in the air as well as amping up the air-con, everyone’s skin takes a battering when it’s colder. That’s why mydryskin is the perfect programme for everyone who wants to start loving their skin.
Throughout the 12-weeks, members learn about the symptoms and triggers of dry skin. The digestible content teaches them how to not only deal with flare-ups but also stop flaking from happening in the first place.
Whether it’s down to hormones, ageing, stress or medication loads of people experience hair loss at some point in their lives. Just because it happens often doesn’t make it any easier when it does though! In this 20-week support programme our members are given all of the tools they need to keep their hair, and the loss of it, in check.
We have curated this programme to have a strong focus on the psychological impacts that hair loss can have. So, if you are also dedicated to helping people deal with hair loss in an empowered way, you should work with us!
Wellbeing is a health buzzword these days which is why we want to help our members boost their holistic health in an educated and informed way. Based on the fact that our health, bodies, minds and lifestyles are intrinsically linked, this 19-week course is our most wide-ranging programme. Covering diet, exercise, compassion and caring for others as well as sleep and digital health, it’s designed to highlight all four corners of healthcare.
We have 8 other support programmes on offer on the platform that might be the perfect brand development opportunity:
- mymenopause
- myIBS
- mywound
- myeczemachild
- myMS
- mypsoriasis
- myrosacea
- mywellbeing for students