On Friday 13 September, we hosted an Eczema Twitter Chat to mark World Atopic Eczema Day (14 Sept) and the start of National Eczema Week (15-22 Sept). We’re very pleased to report the chat was a great success!
It’s a great way to engage conversation between a diverse set of stakeholders who often never get to chat as a collective group. In total, we have over 100 interactions, with talkhealth members, charities like the British Skin Foundation and Eczema Society, and many dermatology experts taking part in the conversation. Plus we recorded a reach of c44,000 people during this period.
How it works: a few weeks prior to our chats, we reach out and engage with our community, including members, charities, healthcare professionals, influencers and more to ask them if they would like to be involved. We also send them social media banners to help them help us promote the chat.
During the chat, we post the question and encourage answers and additional conversations from people taking part by using a dedicated hashtag. In this case, it was #talkeczema.
Example of questions we asked:
If you could only give one tip to someone with eczema, what would it be?
What do you find is your main eczema trigger?
What advice would you offer about boosting your self-esteem when experiencing eczema flare-ups?
If you would be interested in us organising a Twitter Chat in collaboration with your company and with a host of charities, HCP’s, influencers and talkhealth members, we would be more than happy to discuss this with you so please get in touch.