We’re all going through a difficult time at the moment but when you live with a chronic condition, the coronavirus pandemic is especially terrifying.
That’s why talkhealth is committed to supporting our community through this crisis as much as we can. To make sure that we’re being of optimum use, we set up a survey to ascertain what kinds of topics our members wanted to know about – from how to cope with certain pre-existing ailments to how to maintain a healthy weight when you can’t leave the house.
In just 24 hours, over 2,000 members responded – signifying just how desperate the need for sensible advice and reassurance really is.
Respondents told us that they wanted tips on how to look after their mental health, how to manage chronic health conditions and how to cook with limited resources. Other areas of interest included exercise ideas, thoughts of the week and ingenious ways to beat boredom.
They also told us that they wanted specific updates on:
- Mental health
- Women’s health
From that, it’s clear that specific coronavirus information isn’t what is needed – there’s enough of that out there already. What our members want is information on how to best manage their specific health needs through this crisis and how to adapt their lives to adhere to the government’s self-isolation advice.
But it’s not just from talkhealth’s own editorial team that our members want to hear from. 70% of respondents said that they wanted to receive updates from pharmaceutical and healthcare suppliers on their brands and services during this time. That suggests a real desire for reassurance from the healthcare industry.
As such, we have a golden opportunity right now to put healthcare companies in touch with our members. They actively want to hear from them, and talkhealth is uniquely placed to be the mediator of that relationship.
In response to this survey, we’ve decided to launch a new weekly newsletter for our members. It’ll run throughout the course of the crisis, each week addressing a different topic as outlined in the survey. One week it might be diet-themed, the next, mental health. We’ll be having dedicated sponsorship boxes for companies to talk directly to our audience about their latest products or services – as our members have asked for.
Whatever this pandemic throws at us, talkhealth is committed to supporting our community and our commercial partners. There’s never been a better time to throw open the channels of communication, and we believe that this is the best way to serve our community.
Please do get in touch if you’d like to find out how we can support your brand during this time.